E-commerce is rising, but ever thought about why exactly your market wants to buy online? Despite the fact that the thought of retail stores remains to be very popular?
Even though businesses spend a great deal of time attempting to define their buyer personas and ideal customers, they frequently overlook the main psychology behind shopping online.
Customers don't really buy anything from anyone online. They have a thought process that either encourages these to complete a purchase or drives them to another retailer. For example, products using a big price often face challenging in selling online. And then there are products which people would want to get a feel of before purchasing.
But using the changing times, e-commerce has become a way of life and businesses have realized a way to suffice the decision-making needs from the customers.
1. Wide range of products to decide on from
Having a web-based store provides you with an opportunity to get beyond the shelf space issues and include more inventory into your business.
While it may seem like an issue to most retail business holders, the potential for being offered an array of products on the internet is one in the primary reasons for the shift to digital shopping. More and more people today ask for brands online as an alternative to stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web based bookseller. But today, it sells from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for those products
Today, there are a variety of people who visit physical stores to evaluate a product, its size, quality and also other aspects. But not many of them can certainly make the purchase from all of these stores. They tend to look for the same product online instead.
The reason being, the expectation of an competitive pricing. These customers are commonly known as bargain hunters.
If it is possible to, offer competitive pricing to your products as compared to that in the physical stores. You could also tend to put a number of products on every range, for sale to draw the interest of bargain hunters.
For example, Snapdeal offers a 'deal with the day' - in which the pricing of merchandise is considerably low in comparison with what they would cost to get. This makes the customers can use think they are bagging much, along with the sense of urgency throughout the deal increases the number of conversions.
3. Reviews using their company online shoppers
According to Internet Retailer, 62% of customers look for online reviews on a product or service before purchasing it.
In physical stores, it really is impossible for a shopper to understand other customers are saying concerning the products - especially with all the sales people ensuring they hear outright the good. And that's one more reason, why they prefer clothing websites.
Offer reviews, ratings or customer testimonials on your products and display them clearly around the product pages. The better the rating, the greater are the chances of it to market.
4. Ability to check prices
Moving from brand store to a new can be really tedious. On the other hand, switching sites to match prices of items from different brands is much easier. Apart from the reviews given on different websites, prices would be the next thing that customers search for.
The simplest way of doing so is displaying a genuine price as well as the price that you are offering. It becomes easier for these phones notice the difference, thus, the chances of which seeking to other retail websites become a lot lesser.
For example, if you're running a winter sale, make certain you display the original price, the percentage of your offering along with the new price about the product pages. And don't forget to highlight the offer on your homepage at the same time.
5. Saving a great deal of time
Traveling to stores which are not close by even though you want to invest in a certain brand, can be quite a put-off. That will be the reason why most customers seek to websites instead. The ability to flick through the products and purchase the things they want, from wherever they are, saves them a lot of time.
But what these customers generally search for is the efficiency of delivery that a web-based retail store offers. Be it a 'next day delivery', '48 hours delivery' or possibly a 'standard delivery within seven days of order', keep your delivery information absolutely clear. And if possible, give them the ability to decide on their delivery date.